标题: Sem Books [打印本页] 作者: carlton 时间: 2009-7-16 12:51 标题: Sem Books IBUS7311Bartlett, C A, Ghoshal, S and Beamish, P W (2007) Transnational Management: Test, Cases and Readings in Cross-Border Management (5th edition), New York: Irwin McGraw Hill. (BGB)
IBUS7322
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Johnston, Robert & Clark, Graham (2005) Service Operations Management, 2nd edn., Prentice Hall
MKTG7504Bruhn, M. & Georgi, D. (2006) Services Marketing: Managing The Service Value Chain. Prentice-Hall. Essex England